Why Gilda Cosmetic?

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  • Brand Philosophy
  • Why Gilda?
  • The Experts
  • Gilda Story

Brand Philosophy

Gilda skincare line was founded by Gilda Liljeblad 1988 in Gothenburg with a focus on results and active ingredients. Gilda use high concentrations of powerful ingredients with scientifically proven efficacy in synergistic, innovative delivery systems to effectively treat various skin types and conditions. AHA (Alpha Hydroxy Acids) and peptides in the correct composition, combination and strength, as well as vitamin A and antioxidants vitamin C and vitamin E work together to provide a healthy skin with visible results. You can expect a younger and more beautiful appearance with improvements of for example acne, wrinkles, large pores and hyperpigmentation.

Gilda is the new generation of skincare with active skincare products that effectively affects the skin’s structure and balance.

We work with a unique micro-encapsulation system that preserves the vitamins fresh by isolating them in capsules. The characteristics of the vitamins can be stored for a long period and tests show that 95-97% of the fresh, active vitamins ports directly to the skin for lubrication.

The products are under continuous development and are based on the latest research findings. This is done in collaboration with leading chemists within cosmetic chemistry and manufacturing of skincare. With our extensive experience and knowledge, we make sure to always be in the frontline with our products.

The products are sold in beauty salons where beauticians tailor a treatment program and guide you to the right products for your skin’s specific needs.

Why Gilda?

Below you can read some of our corner stones which is your guarantee of a quality brand that provides long-term results.

With over 40 years of experience in the beauty industry, we are familiar with the past, present and future. Our broad competence and innovative capabilities mean that we constantly develop our products according to the latest research and technology.
The products are based on effective combinations of active ingredients with scientifically proven efficacy.
Sold only by beauticians with CIDESCO-approved training. In our web-shop our therapists are happy to advice.
The products are suitable for different skin types. Our products are suitable for booth women and men.

The Experts

Gilda Liljeblad
Founder and Owner
Gilda Liljeblad is the founder of Gilda Cosmetic. She is a business woman with a great passion for her profession and over 40 years of experience from the beauty industry. She has a Master Certificate in Beauty Therapy and diplomas from several University courses in Dermatology. She is one of the most well renowned skin therapists within Northern Europe and still active within the business, especially in product development.

Ron Koornstra
Director and Sales
Ron Koornstra is Gilda Liljeblad´s husband. He has been working with the company for several years. Ron holds a Master’s degree in International Management and he has extensive management experience with several different international companies. His main focus is on business development and international sales.
Ludwig Liljeblad
Operations Manager
Ludwig Liljeblad is Gilda Liljeblad´s oldest son. Ludwig holds a business degree and focuses on the day-to-day business. He started his professional career at Gilda Cosmetic and has acquired great experience within the field.

Gilda Story

Gilda Cosmetic has a proven and long history in high quality products for total skin care. Gilda Cosmetic is a family business founded in 1988 by Gilda Liljeblad in Gothenburg, Sweden. With her in-depth knowledge as a beauty therapist she wanted to develop high quality skin care products to really improve the quality and results of skin care treatments. Since Gilda was a child, her life mission has been to take care of people. She has always enjoyed giving and “tweaking and tinkering”. Initially she was thinking of becoming a doctor but chose her own path in the in the early 70’s, a time when beauty and glamor were not discussed in the news. She went to Vienna where she trained as an esthetician. Throughout that time, she was focused on taking care of others, make them feel and look better and to be happy with themselves.
Gilda operated several salons on her own, including the prestigious Salon Gripsholm at Hotel Park Avenue in Gothenburg, Sweden. But it was not easy to work as a skin therapist in a salon at that time. The skin care brands had a huge variety of different products and that often meant that you had to purchase expensive complete ranges to get the effect that you wanted. Gilda therefore wanted to develop a small skin care line with good, active ingredients. At that time she met a man who gave her just such an opportunity, to produce her own product series in his factory outside of Gothenburg. The journey from there was a long and tough path to walk but she managed it. Today, Gilda’s own skin care brand Gilda is sold in her three beauty schools and all over Sweden.
Over the years Gilda Cosmetic has produced and further developed her skin care products with continuously proven high quality results and we have built up a complete product line for total skin care.Today we are very ambitious to sell our skin care line internationally. If you are interested to become a distributor, we are looking for new partners to sell our products outside of Sweden. If you want to be a part of our history, consider becoming our distributor.